Brooke’s case-writing hours
Most mornings, Brooke drafts and annotates teaching cases. She sketches hypotheses in the margins, translates messy charts into choices, and writes “rival explanations” beside each statistic.
Her anchoring question is simple: What evidence would change your mind? Students learn to separate facts from framing, to price risk, and to model second-order effects. She includes ethics notes and stakeholder maps so profit isn’t the only axis.
By class time, the case reads like a detective story: scarce time, conflicting data, and a decision that can’t wait. Brooke’s process shows that clear thinking is merciful—it saves teams from confusion.