Evenings at the laptop
Caleb signs in from a quiet sofa, notebook open, coffee cooling beside him. He starts with a question, not a dashboard: What decision needs evidence? Then come tidy SQL, reproducible notebooks, and small tests that guard data quality. He cohorts users by behavior, probes outliers, and writes plain-English takeaways above every chart. When the story tightens, he drafts a one-pager—metric definition, trend, confounders, next action—and sends a crisp Loom with it. Product hears what to do Monday, not just what happened Friday. His rule of thumb is simple: fewer slides, sharper questions, and a single source of truth.