Leading the room
Back at work, Hazel opens with the decision, not the deck: “Green-light the community series; put paid behind the three clips that already convert.”
Charts follow only where they change minds—cohorts, lift, and the line that signals belonging. She frames a clear story arc and assigns owners, budgets, and test windows, then pauses to ask, “What would make this fail?” Risks go on the wall with dates to revisit. Her voice is calm, generous, and firm; juniors leave with confidence, execs leave with clarity.
By the end, the plan fits on a page, and the team knows exactly how to turn attention into affection—and affection into growth.